Coca-Cola's venture into film production ended in 1989 when the Sony Corporation bought Columbia TriStar. Five years later the two companies were merged, resulting in what is now known as Columbia TriStar. In 1982 the Coca-Cola company bought Columbia, and in the same year Columbia itself formed TriStar Pictures as a means of diversifying its production facilities. This was only the first stage of a gradual reorientation in which film production and distribution companies have become components in multimedia conglomerates geared to the marketing of a product across a number of interlocking media.Ĭolumbia Pictures (Figure 4.1) has existed since the early days of cinema, but the company's structure and ownership have changed considerably. ![]() In the late 1960s many of the majors merged with, or were taken over by, large corporations with diverse interests. As Richard Maltby notes, this restructuring of the film industry is nothing new and is now well established: The above studios are, quite rightly, identified as large production companies in their own right however, the size of these studios is put into perspective when we realize that they are just small parts of much larger multinational conglomerates that own a vast range of other companies, often with interlinking interests. However, while the economic function of these companies essentially remains the same, their structure and conditions of ownership have changed dramatically. ![]() The names have been with us for more than 80 years: Columbia, Disney, MGM, Paramount, 20th Century Fox, United Artists, Universal, Warner Brothers. ![]() The major studios are well known to us already and have been referred to in Chapter 1.
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